top of page
Gabrielle Penaluna
Creative Director | Product Designer
DELIVERABLES
UI/UX
TOOLS
Sketch
Paper and pencil
InVision
YEAR
2018
NIKE LOOK BUILDER
An app created for Nike store athletes to digitally put together looks that are displayed on mannequins and display's in the retail store. These look's are immediately available for customers to scan through their Nike App and it pulls up the look details and allows them to order clothes from their phone.
PROJECT BACKGROUND
Nike retail stores display beautiful looks on their mannequins and display tables. However, at times the items may not be located near those "looks." In high traffic doors, consumers have found that asking for help from Athletes (store employees) can be difficult due to the volume of people. Some stores have reported waits times over 30 minutes.
How can we help the consumers get the information that they need and items to try on/purchase more quickly and efficiently?
Look Builder was our solution to give the customers more control of being able to look up items and order straight from their Nike app within the store.
bottom of page