Company

Nike

Project

Look Builder

Role

Product Designer

Deliverables

UI Design

VQA Support & Docs

Year

2018

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Project Background

Nike retail stores display beautiful looks on their mannequins and display tables. However, at times the items may not be located near those "looks." In high traffic doors, consumers have found that asking for help from Athletes (store employees) can be difficult due to the volume of people. Some stores have reported waits times over 30 minutes.

How can we help the consumers get the information that they need and items to try on/purchase more quickly and efficiently?

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Consumer Solution

The Nike App provides the consumer the ability to scan a QR code associated to the look which pulls up the items and provides the ability to request specific items to try on or purchase without having to speak to a store Athlete.

However, in order to have those looks and items available to the consumer, there has to be a way to create those looks. 

Nike Look Builder

Nike Look Builder provided Athletes the ability to put together looks for their retail stores that consumers could then scan the QR code in front of the look to get product information.

For this project the wireframes were already established by my talented UX colleague. My role was to design a UI that was consistent in look and feel of the Nike App (at the time) all while staying within a very tight project timeline. 

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Nike Expert Sessions

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Paintings & Drawings

// Work

Hero Digital

2019 - Current

Nike 

2017 - 2019

Jaguar Land Rover

2015 - 2017

White Horse Productions

2012 - 2015

// Education

The Art Institute - Portland

Web Design & Interactive Media

2011 - 2012

The Art Institute - Dallas

Web Design & Interactive Media

2010 - 2011

University of Tulsa

BFA Graphic Design, m. Marketing & Art History

2002 - 2006

// Contact