

Company
Nike
Project
Look Builder
Role
Product Designer
Deliverables
UI Design
VQA Support & Docs
Year
2018
Project Background
Nike retail stores display beautiful looks on their mannequins and display tables. However, at times the items may not be located near those "looks." In high traffic doors, consumers have found that asking for help from Athletes (store employees) can be difficult due to the volume of people. Some stores have reported waits times over 30 minutes.
How can we help the consumers get the information that they need and items to try on/purchase more quickly and efficiently?
Consumer Solution
The Nike App provides the consumer the ability to scan a QR code associated to the look which pulls up the items and provides the ability to request specific items to try on or purchase without having to speak to a store Athlete.
However, in order to have those looks and items available to the consumer, there has to be a way to create those looks.

Nike Look Builder