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Gabrielle Penaluna
Creative Director | Product Designer
DELIVERABLES
Branding
Merch
Social Media
Interior Design
UI/UX
TOOLS
Sketch
Paper and pencil
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premier
iPhone Camera
Sony A7III
WEBSITE
YEAR
2019 - Ongoing
ESSENSE
Faction Play is Dallas, Texas' premiere collection of coaches integrating play back into life. They approach health with a play mindset that encourages curiosity and removes barriers of having to be perfect. They provide top quality coaches, (trainers, nutritionists, and mindfulness coaches) fitness, and nutrition programs.
FLOW
A budding conversation between Faction Play's founder, Chester Okeke and Gabrielle began to bloom as he explained his visions for Faction Play. At the time it was only a thought and visions began emerging in Gabrielle's mind. Numerous and lengthy conversations about Faction Play felt like a perfect fit for both parties and Gabrielle was brought on as their Creative Director. Given full creative control and outside of the box thinking is Gabrielle's favorite. "It's not just a website—I get to get my hands dirty in branding, apparel design and now interior design. This position stimulates my futurist side and deeply feeds my creativity."
“When we think about it, playgrounds are where many of us had unconsciously created no limits or rules. Playfulness and fun was once the purpose and over time, that had gone missing. This was why Faction Play was formed. I wanted a platform built for freedom and creativity at its highest form. Faction Play is a community where PLAY, love, and purpose are encouraged.”
Chester Okeke, Founder
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