Company

Faction Play

Project

The Whole Package

Role

Creative Director

Deliverables

Responsive website (UX & UI)

Social media content

Promo videos

Apparel design

Marketing materials

Year

2020 - Ongoing

i-J48z2kz-X5.jpg

Who is Faction Play

Faction Play is Dallas’ premiere collection of coaches integrating play back into workouts. Functional weight training and body movement that aims to build and stretch your body to work at optimal performance.

The Ask

This project was similar to a start up where we were starting from scratch and all aspects of creative was needed. I was very excited to work with Faction Play because not only do I believe in their vision but that I also was given full creative control. This project allowed me to expand into all my creative avenues and bring my vision to life.

Website & Design System

My intention was to create a clean and modern website that allowed the strong black and white imagery to be the hero. The website includes a booking platform, member sign-up, shop, and ability to take payments. 
DesignSystem3.jpg
“When we think about it, playgrounds are where many of us had unconsciously created no limits or rules. Playfulness and fun was once the purpose and over time, that had gone missing. This was why Faction Play was formed. I wanted a platform built for freedom and creativity at its highest form. Faction Play is a community where PLAY, love, and purpose are encouraged.” 

Chester Okeke  - Founder

Social Media

The goal for Faction Play's social media is not only to promote their training and services but to also show more intellectual and creative depth. This idea of bringing PLAY back into people's life's is more than just working out. It's a lifestyle shift that brings back curiosity, learning and growth.

Instagram Stories

InstagramWall.jpg

Promotional Videos

To help tell a story and build Faction Play's brand, I created promotional videos using a mixture of Adobe Premiere and After Effects. Below are a few of many.

"The Thought"

10.18.2020

"Forever Play"

09.22.2020

"Beach Play"

09.22.2020

Merch

I dove head first into creating the Faction Play Merch line. The intention was to create a collection of clean designs and a whole lot of swag. You can wear it to the gym or in your everyday life.
Visit Faction Play Shop​ to view full line. 
PlayShorts.png
BLKPlaySweatshirt.png
mockup-ce66ec9d (1).jpg
mockup-50296c30.jpg
mockup-47570092 (1).jpg
mockup-668a8280 (1).jpg

Marketing Materials

Minimalist and clean design for business cards, invite cards, and merch bags.

Business Cards

Invite Cards

Merch Bags

FactionPlayBusinessCards.jpg
photo 3-3.JPG

Paintings & Drawings

Nike-Store-NYC-Small-8.jpg

Nike Expert Sessions

// Work

Hero Digital

2019 - Current

Nike 

2017 - 2019

Jaguar Land Rover

2015 - 2017

White Horse Productions

2012 - 2015

// Education

The Art Institute - Portland

Web Design & Interactive Media

2011 - 2012

The Art Institute - Dallas

Web Design & Interactive Media

2010 - 2011

University of Tulsa

BFA Graphic Design, m. Marketing & Art History

2002 - 2006

// Contact